Selling More Large Jars Of Strawberry Kiwi Jam
When you make and sell your own jam, you may start to notice a trend. Lots of people buy the smaller jars, but the larger, 8-ounce jars tend to be harder to sell. You do want to offer these larger jars as some customers really do want a larger quantity of jam. Sometimes, though, you may need a little creative marketing to garner more interest in your 8-ounce jars of strawberry kiwi jam. Here are some techniques to try:
1. Offer samples.
People may be buying your smallest jars of jam because they're not sure what to expect, and they don't want to end up with a large jar of a jam they don't like. Strawberry kiwi jam is, after all, a more unique jam than classic strawberry or raspberry. If you offer samples, then people will be more reassured about what they're getting, and they'll feel more confident buying the larger jar, knowing it won't be disliked and go to waste.
2. Price it more affordably.
Your customers should feel like they are getting a better deal by buying the large jar of jam. Actually, they should get a better deal by buying the large jar. If your 4-ounce jars are $5, don't ask $10 for your 8-ounce jars. Ask $9 or even $8 if you can still make a profit at that price. If you have a lot of 8-ounce jars of strawberry kiwi jam to get rid of, consider temporarily marking your large jars down another $0.50 or $1.00 to encourage more customers to buy the large jar over the small one.
3. Distribute recipes that call for your jam.
There are so many things you can make with strawberry kiwi jam! You can use it as a glaze on pork chops, top your pancakes with it, or bake it into muffins. The possibilities are endless. Look for some recipes that call for strawberry kiwi jam, and try them out. Select two or three that you like best, and share them with your potential customers. If they are recipes that call for a lot of jam, that's even better. Knowing they'll need plenty of jam to make the recipes, customers are likely to buy the larger jar.
When you have 8-ounce jars of jam to sell, you want to push customers towards those jars and away from the smaller ones. The strategies above can help you do that.
Look at jams available from businesses like Valentine Mills to see options for different sizes of jam jars.